![]() ![]() He was one of the pioneers of product placement in the 1960s, long before such a concept had been given a name, devising schemes to get a watch on Bobby Kennedy’s wrist and onto a Ferrari F1 car.īut for watch fanatics, his greatest achievement will always be the Carrera, TAG Heuer’s most successful line. Jack has achieved many things in his time at Heuer. ![]() ![]() But I’m assured he’ll retire soon after that. Jack is about to launch an autobiography (I had a nose through an advance copy, and full of fascinating insights it is, too), which means it’s not time to settle into that wingback, pipe in hand, just yet. You can’t keep a good man down, and all that. I say ‘any day’ – I’ve interviewed Jack twice in the last 18 months, and on both occasions I’ve been told it would be my last chance to quiz the man before he retreats from the international stage. Jack Heuer, the great-grandson of Edouard Heuer, who founded the company known today as TAG Heuer, is now 81 and due to step down from his post as honorary chairman any day. One of the great men of the watch industry retires this year. ![]()
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